The debate over debates is on

By Calvin Woodward, Associated Press, 08/22/00

WASHINGTON -- Participants call it an exercise in frustration, bluffing, conniving, outright bickering and unintended hilarity. They fight over the pickiest details, like what the audience should wear.

PREVIOUS DEBATES
1960 presidential:
John F. Kennedy and Richard Nixon
Sept. 26: Chicago
Oct. 7: Washington
Oct. 13: Los Angeles (Nixon) and New York City (Kennedy)
Oct. 21: New York City
(format for all: press panel)
1976 presidential:
Jimmy Carter and Gerald Ford
Sept. 23: Philadelphia
Oct. 6: San Francisco
Oct. 22: Williamsburg, Va.
1976 vice presidential:
Walter Mondale and Bob Dole
Oct. 15: Houston
(press panel)
1980 presidential:
Ronald Reagan and John Anderson
Sept. 21: Baltimore
Reagan and Carter
Oct. 28: Cleveland
(press panel)
1984 presidential:
Reagan and Walter Mondale
Oct. 7: Louisville
Oct. 21: Kansas City, Mo.
1984 vice presidential:
George Bush and Geraldine Ferraro
Oct. 11: Philadelphia
(press panel)
1988 presidential:
Bush and Michael Dukakis
Sept. 25: Winston-Salem, N.C.
Oct. 13: Los Angeles
1988 vice presidential:
Dan Quayle and Lloyd Bentsen
Oct. 5: Omaha
(press panel)
1992 presidential:
Bill Clinton, Bush and Ross Perot
Oct. 11: St. Louis (press panel)
Oct. 15: Richmond, Va. (town hall format)
Oct. 19: East Lansing, Mich. (moderator then press panel)
1992 vice presidential:
Al Gore, Dan Quayle and James Stockdale
Oct. 13: Atlanta (single moderator)
1996 presidential:
Clinton and Dole
Oct. 6: Hartford, Conn. (single moderator)
Oct. 16: San Diego (town hall)
1996 vice presidential:
Al Gore and Jack Kemp
Oct. 9: St. Petersburg, Fla. (single moderator)
---
Source: ''Presidential Debates: Forty Years of High Risk TV.''

   

Few debates in the long presidential campaign season are as intense as the ones leading up to the debates themselves.

Even people in chicken outfits get into the act. A flock of costumed fowl tailed Texas Gov. George W. Bush's father, President Bush, around the country in 1992 until he agreed to debate Bill Clinton.

The pre-debate debate is in full cry again now, with Al Gore accepting invitations by the dozen, Bush languidly concluding "three is plenty" and both sides bidding for public relations advantage from the mere process of deciding when and how the two men will meet.

Negotiations over TV debates have been guided by one principle from the start, says Alan Schroeder, an authority on the subject: "Never give an inch."

Bush has offered to meet Gore three times and have their running mates Dick Cheney and Joseph Lieberman do so twice. That schedule would be a little richer in TV debates than voters have seen since the beginning, when John Kennedy and Richard Nixon squared off four times in 1960.

But Bush has not committed to the recommendations of the Commission on Presidential Debates, setting out dates and places in October for three presidential debates and one between running mates. That prompted the Gore campaign to accuse Bush of shopping around for a format that fewer people would watch, like the Sunday morning talk shows.

"It is unprecedented in modern times for a major party candidate to try to stiff the prime-time commission debates," charged Gore, a more experienced debater. The Bush campaign pointed out that President Clinton and Bob Dole only had two debates in 1996 despite the commission's recommendation for three.

Schroeder, whose book "Presidential Debates: Forty Years of High-Risk TV" is coming out next month, says Bush has been following the classic pattern of front-runners who play hard to get or insist on the most favorable terms.

With polls suggesting the race has tightened, he said, it is questionable how much longer the Republican candidate can do that.

At the same time, he doesn't believe Democrat Gore wants to debate nearly as often as he says he does.

"There's some hubris involved in Gore accepting so many invitations," he said. "He has this pattern of proposing a lot of debates as a means of seeming open."

Gore campaign chairman William Daley talked briefly with his Bush counterpart, Don Evans, on Monday, and asked Labor Secretary Alexis Herman and Fannie Mae chairman Jim Johnson to help with debate negotiations.

Debates in a competitive presidential contest can draw audiences rivaling those for anything on TV except the Super Bowl. With so many people watching, details matter.

In what was later regarded as a masterstroke, Clinton told aides in 1992 to try to get the Bush campaign to go along with a town-hall format, which he had used to good effect in the primaries, for one of his three debates with George Bush and Ross Perot.

"I remember thinking, Bush will never go for that," Paul Begala, a Clinton strategist from that campaign, said Tuesday. When he did, "we were amazed." Bush's people said later they thought their man was good, too, with small groups of voters.

But in that Richmond, Va., debate, citizen Marisa Hall asked Bush how the national debt affected him personally and he flubbed the answer. "God bless him," Begala recalls saying when that happened.

Bush, then vice president, was seen checking his watch twice during the debate. His campaign's polling showed that a recent rise in his support stalled after that night.

Vice President Gore and Gov. Bush are seen as fairly evenly matched in the pre-debate debate negotiations, unlike many other campaigns where a candidate lagging in polls and almost desperate to debate was ultimately forced to accept his opponent's terms.

Michael Dukakis, six inches shorter than George Bush, got little in his 1988 negotiations except a ramp to make him higher at the lectern, said Schroeder, who teaches journalism at Northeastern University in Boston. Dole's people dropped the idea of an audience dress code in 1996.

Lee Hanna, a producer of 1980 debates, spoke of the "frustration and hilarity" in watching operatives for Ronald Reagan and Jimmy Carter haggle over every nuance. Carter's press secretary, Jody Powell, called the process one of "bluff and counterbluff, scheming, conniving."

On the other hand, he said, it gives adversaries a rare chance to meet and take face-to-face measure of the other side.